TheMeasuringCup logoTheMeasuringCup.com

Privacy Policy

Last updated: July 28, 2026

1. Information We Collect

The Measuring Cup is a recipe website. We keep things simple.

Automatically Collected Data

When you visit The Measuring Cup, we collect standard information that your browser sends to every website you visit:

  • Page views — which recipes and pages you look at
  • Device and browser info — screen size, browser type, operating system
  • Referrer — how you found us (search engine, social media, direct link)
  • General location — country and city derived from your IP address (not your precise location)

We use Google Analytics 4 (Measurement ID: G-JC24W5JRV7) for this. Google Analytics uses cookies to distinguish visitors. You can read Google's privacy policy at policies.google.com/privacy.

2. What We Don't Collect

We do not:

  • Require you to create an account
  • Collect your name, email, or phone number (unless you contact us voluntarily)
  • Run advertisements or ad tracking
  • Use any social media tracking pixels
  • Sell, rent, or share your personal data with anyone

3. Cookies

We set one type of cookie: the Google Analytics cookie (_ga), which helps us count visitors and understand which recipes are popular. It contains a random identifier — not personal information.

You can disable cookies in your browser settings at any time. You can also install the Google Analytics Opt-out Browser Add-on to prevent GA4 from collecting data about your visits across all websites.

4. How We Use Your Data

We use analytics data to:

  • Understand which recipes and content people find most useful
  • Identify technical issues (broken pages, slow load times)
  • Improve the site based on how people actually use it

That's it. We don't profile you, target you, or build advertising segments.

5. Data Retention

Google Analytics data is retained for 14 months. After that, it is automatically deleted. Server logs (maintained by our hosting provider, AWS) are retained for standard operational purposes and rotated automatically.

6. Third-Party Services

We use the following third-party services that may process visitor data:

  • Google Analytics 4 — website analytics (Google LLC, USA)
  • Amazon Web Services — website hosting and content delivery (Amazon Web Services, Inc., USA)

These providers have their own privacy policies and comply with applicable data protection laws.

7. Children's Privacy

The Measuring Cup does not knowingly collect information from children under 13. Our site is a general-audience recipe website and is not directed at children.

8. Your Rights

Depending on where you live, you may have rights to access, correct, or delete data about you. Because we don't collect personal identifiers (names, emails), we have no way to associate analytics data with a specific person. If you have questions or concerns about your privacy, contact us and we'll do our best to help.

9. Changes to This Policy

We may update this policy if our data practices change. The "Last updated" date at the top will reflect when changes were made. Significant changes will be noted on the homepage.

10. Contact

Questions about this privacy policy? Reach out: